Did you know that nearly 2.1 Billion people in this world have social media accounts. Nearly 7 in 10 internet users are active on social media and 4 in 10 internet users actively use social media apps. More than 50% of Facebook users use social media platform more than once a day, followed by Youtube(28%) , Google+ (25%) , Twitter(27%) and Instagram (24%) . Check out our latest infographic on “Social Media Engagement” for latest statistics and trends.
_1695213094.png)
How often active users access each social media platform
| Social Media Platform | More than once a day | Daily | Weekly | Less Often |
| 50% | 25% | 13% | 12% | |
| Youtube | 28% | 30% | 25% | 17% |
| Google+ | 25% | 28% | 22% | 25% |
| 27% | 24% | 24% | 25% | |
| 24% | 23% | 23% | 30% | |
| Tumblr | 15% | 18% | 22% | 45% |
| 13% | 22% | 30% | 35% | |
| 14% | 20% | 23% | 43% |
User Interactions with brand posts as percentage of brands fans or followers
| Social media Brand | Brand Engagement |
| 4.21% | |
| 0.07% | |
| 0.03% |
Post engagement rate on facebook is 75% in the first 5 hours.
Engagement rates on Thursdays and Fridays are 18% higher than the other day.
Engagement rates on Thursdays and Fridays because people find more leisure time available.
88.2% of US companies will use social networks for marketing purposes, and is estimated to reach 89.4% by 2017.
64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy.
Tweets with 1-2 hashtags get 21% higher average engagement than those with none.
Tweets with more than 3 hashtags get 17% less engagement.
Facebook posts with less than 250 characters get 60% more engagement.
Tweets with Images Receive 150% more Re-Tweets
53% of Americans Who Follow Brands in Social Are More Loyal to Those Brands
87% of a Facebook Page’s Engagement Happens on Photo Posts
Brand Engagement on Twitter Decreases If Your Brand is Tweeting More Than 3 X a Day
Facebook images that were posted together as a photo album post received 12.9 times more clicks than single photo posts.
