Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016. In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%). Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.
Estimated online retail sales worldwide
Year |
Retail Sales (In trillion USD) |
%age of total retail sales |
2014 |
$1,316 |
5.9% |
2015 |
$1,592 |
6.7% |
2016 |
$1,888 |
7.4% |
2017 |
$2,197 |
8.2% |
2018 |
$2,489 |
8.8% |
Digital Buyers penetration Worldwide
Year |
%age of total internet population |
2014 |
42.7% |
2015 |
44.3% |
2016 |
45.4% |
2017 |
46.4% |
2018 |
47.3% |
Top 10 countries with retail E-commerce sales as %age of total retail sales
Country |
E-commerce retail sales as %age of total retail sales |
|
2015 |
2016 |
2017 |
2018 |
UK |
14.4% |
15.6% |
16.9% |
18.0% |
China |
12.0% |
13.8% |
15.5% |
16.6% |
Norway |
10.7% |
11.5% |
12.1% |
12.7% |
Finland |
10.4% |
10.8% |
11.2% |
11.5% |
South Korea |
9.8% |
10.5% |
11.3% |
12.0% |
Denmark |
9.3% |
9.9% |
10.4% |
10.8% |
Germany |
8.4% |
9.4% |
10.4% |
11.2% |
US |
7.1% |
7.7% |
8.3% |
8.9% |
Canada |
5.9% |
6.6% |
7.4% |
8.2% |
Japan |
5.4% |
5.8% |
6.2% |
6.7% |
%age of E-commerce Traffic and Sales by Device
Device |
%age of E-commerce traffic |
%age of Retail Sales |
PC |
53.9% |
76.9% |
Smartphone |
33.7% |
10.7% |
Tablet |
12.4% |
12.4% |
Nearly One in Four online shoppers shop online at least once a week.
Gender |
Frequent (Shop at least once per week) |
Occasional (Shop at least once per month) |
Infrequent (Shop at least once per year) |
Male |
30% |
32% |
38% |
Female |
18% |
40% |
42% |
Online Shopping Frequency ( By age)
By Age |
Frequent (Shop at least once per week) |
Occasional (Shop at least once per month) |
Infrequent (Shop at least once per year) |
18-29 |
35% |
41% |
24% |
30-39 |
37% |
35% |
28% |
40-49 |
23% |
35% |
42% |
50-64 |
17% |
38% |
45% |
65+ |
11% |
31% |
58% |
Top Countries by average e-commerce revenue by online shopper
Country |
Average revenue per online shopper |
United States |
$1,804 |
United Kingdom |
$1,629 |
Sweden |
$1,446 |
France |
$1,228 |
Germany |
$1,064 |
Japan |
$968 |
Spain |
$849 |
China |
$626 |
Russia |
$396 |
Brazil |
$350 |