Every night, President Obama reads 10 letters that were sent to him by ordinary citizens. This is a presidential tradition that goes back to Thomas Jefferson. Recently, the White House announced that you can now send a note to the President simply via a message, the same way you message your friends. The President and The White House want to meet the people where people are.
Simple text exchanges have evolved into expressive and engaging conversations. Messaging apps have become the second home screen on consumers’ phones today. The breadth, scale, and depth of how people use messaging are unmatched by any other channel. We exchange more than 50 billion messages daily, and the explosive growth suggests messaging will be a lasting phenomenon.
But what does this mean for businesses? This report analyzes how consumers worldwide use messaging to talk to businesses. The results: 9 out of 10 users would like to talk to businesses using messaging.
So, is your business ready?
